Is it too soon to mention that Christmas may already be an increasingly distant memory? As ever the New Year is a busy time of year at Purity with live projects and planning with clients for 2016.
It was a busy autumn for us at Purity. We produced successful roadshows for clients including Arco and Green & Black’s. The continuation of the Green & Black’s Taste & Colour Tour has taken us over the Irish Sea to Dublin for a week of activity, all planned and managed by Purity with our Dublin-based partner agency. Towards the end of the year the tour visited Bath, Cheltenham, Harrogate and Bury St Edmunds with more planned for this year. We also completed a student campaign that saw us visiting 9 major University towns, a project for a popular drinks brand that was activated at numerous Race for Life events, and London Fashion Week saw Purity Select providing hostess staff to some high-profile events including an Alexander McQueen after-party.
The same period also saw Purity working at the Rugby World Cup, with VIP host/hostess teams working at all 48 matches, across 13 stadiums.
Stuff we’re doing
AirPortr takes flight
London-based travel tech start-up and Purity client, Portr, has recently extended its services both Gatwick Airport and Heathrow. Following the launch in 2014 at London City Airport, the company has gone from strength to strength. AirPortr was set up by three frustrated frequent fliers with a shared vision to create a more cost and time efficient way to travel. The company is the first service of its kind in Europe and with continual service updates, stands as one of the leading innovators in UK travel technology. Looking to change the way people travel, the service allows passenger luggage to be left with the AirPortr concierges and delivered to the chosen destination at a very affordable price, giving the customer true “Luggage Freedom”. Purity support comes in the form of recruitment, training and development of the AirPortr concierge staff across all locations. Commenting for Purity, Managing Director, Rob Quinn said “We are thrilled to be supporting Portr with their ambitious growth plans. We know how intrinsic the importance of customer experience is to Portr and are delighted that since start-up the company can point to 100% customer satisfaction. We are very excited about what the future holds for Portr”.
On Yer Bike
We’re not sure if this out-of-home media, brand experience, digital advertising or all three… but we like it! EcoAdvertising from Ireland have developed some new technology with genuine stand-out. Their innovative “in-wheel technology” looks simple, but is ground-breaking with some great potential for agencies and brands alike. Using patent LED technology called ‘Kino-Mo’ the promotional bikes deliver high impact, instantly visible on-street brand activation. The bikes are equally effective on the move or static. The creative can be a static image, logo or animated sequence display on the wheels to engage passers-by. The video wheel is completely new and tackles conventional outdoor advertising head-on as a form of high-reach media. We see it as a great way to support experiential activation.
Mars, a new frontier
By 2030 Nasa are hoping they will be able to send people to the edges and surface of Mars, not just to visit, but also to live there for a long period of time. Preparation is well under way with 6 scientists currently living in isolation inside a Dome next to a Volcano in Hawaii, which they hope will test human endurance of living away from Earth for long periods! At the moment it takes around eight months to travel to Mars, but scientists are looking into ways to dramatically reduce this time, and towards the end of our lifetimes in around 2050 it should be possible to travel relatively easy to this planet that has been so mysterious to us for so long.
Nasa will be looking into ways to make fuel, water, oxygen and building materials on the Red planet, and as night follows day over the next couple of decades the marketing of these incredible experiences to the red planet will surely commence. The next generation of marketers that are fortunate enough to get briefed on bringing this to life for people on Earth will relish that opportunity. How’s that for a brand experience!?!