Employee Engagement – The Industry’s Biggest Challenge

With experiential and event budgets doubling year-on-year*, attracting high calibre field staff has become critical, making ‘employee engagement’ one of the biggest challenges faced by the industry. Brand experience agency, Purity, began work earlier this year on a continuing white paper with the University of Manchester, looking at the levels of engagement between staff and agencies and how this relationship is impacting on the sector.

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Experiential needs a voice

Rob Quinn, Managing Director at Purity, shares his views on the need for a recognised body within the experiential marketing industry. This article featured in Stand Out magazine.

The time is now right for experiential as a discipline to emerge from the shadow of the marketing-mix and stand-alone with its own industry association to represent it, argues Rob Quinn, MD of brand experience agency, Purity.

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