Experiential – the purest form of communication

Purity Managing Director speaks to industry magazine ‘Stand Out’ about how advancements in event technology have impacted the face-to-face element of experiential campaigns and how they are staffed today. How has the increase in “interactive” experiences and experiential activity impacted on how promotional staff “interact” with consumers and visitors?   In recent years agencies have…

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Employee Engagement – The Industry’s Biggest Challenge

With experiential and event budgets doubling year-on-year*, attracting high calibre field staff has become critical, making ‘employee engagement’ one of the biggest challenges faced by the industry. Brand experience agency, Purity, began work earlier this year on a continuing white paper with the University of Manchester, looking at the levels of engagement between staff and agencies and how this relationship is impacting on the sector.

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