New recruits bolster team

Purity have welcomed aboard three new additions to the team working in different areas of the business. Rob Quinn, Managing Director comments, “Following recent new business wins, we continue to invest in the team who are supporting the growth of the business and are delighted to welcome them in the company”. George Horn joins as…

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Why brand can be the wrong focus for experiential marketing

As I recently published in Marketing Week (http://www.marketingweek.co.uk/strategies-and-tactics/he-thanked-me-from-the-bottom-of-his-heart/4005780.article) I’ve been thinking about where experiential marketing is going and the next step in its evolution. Our market has developed from the delivery of tactical promotions, mainly for FMCG brands, to integrated campaigns in sectors such as telco, technology, utilities and media. I think the next step…

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