MacMillan AdRun

Purity were briefed by Havas Works Club to provide a street team to manage the Market Street Ad Run to raise money for Macmillan Cancer Care. The aim was to encourage the public to each run down a 133 yard stretch of branded street vinyl with the ultimate goal of totalling the distance of a…

Karl Lagerfeld

Prolific Creator, passionate photographer and Designer de-luxe, Karl Lagerfeld wanted to try something new: Editor-in-Chief. So the fashion designer launched his first newspaper, The Karl Daily. Over one weekend it was distributed in seven European cities (Amsterdam, Paris, Munich, Antwerp, London, Zurich and Berlin). The publication included a comic strip, pictures of ‘street style’, as…

Coca-Cola

Purity were briefed by Havas to provide a team of brand ambassadors to support the UK leg of a European festival tour for Coca-Cola as part of their happiness recycled campaign. We have provided teams both in 2014 and 2015. Our promotional teams encouraged consumers to participate in recycling based games, targeting teenagers at the…