Nationwide Staff for Nationwide Events & Roadshows: MINI | Purity
Nationwide staff for nationwide events & roadshows


Purity is the official supplier of event staff to BMW UK across all events. The nature of events varies from brand-led events as the BMW PGA at Wentworth, Goodwood Festival of Speed to conferences, pop-up stores and retail events.

Purity have worked with BMW MINI to organise a series of casting and selection days. In the region of 125 staff have been trained to work as product demonstrators, lead generators or hospitality staff. The range and location of events varies greatly and as a result the BMW MINI team have travelled the length and breadth of the country to work for the brand over the past two years.

BMW UK have also invested in significant training to develop the skills and expertise of staff with a number recognised as product geniuses. Since appointment Purity has worked on approximately 400 events providing in the region of 2,000 staffing days.

The events can be very high profile including the Frieze Art Fair, Goodwood Revival, Scottish Open and the Formula E. Purity take great pride in supplying staff of the high quality delivering professionalism at all times for BMW.

Create expert ambassadors for your brand