Product Experts Bring a Brand to Life: Samsung - Studio Spring | Purity
Using trained product experts to bring a brand to life

Samsung

Studio Spring

Purity has provided staff to agency client Cheil UK for many years and a wide variety of projects, including Samsung Studios. In Spring 2016 Cheil appointed Purity to provide an extensive team to operate the Samsung Studio at Westfield London for one month.

We recruited and trained staff to ensure that we could provide up to 75 at any one time to staff the different zones at the Studio, including the different Virtual Reality experiences. Our teams gave members of the public the opportunity to try the 4D VR roller-coaster, go surfing or even try skiing through the unique Samsung technology.

Purity also provided staff to take consumers through the different wearable technology showcased during the campaign.

We created a massive spectacle by taking over the whole atrium at the Westfield site, and to ensure the large crowds of people were always entertained, we provided MCs to build excitement and engage with members of the public at all times.

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