consumer activation at music festivals

Yahoo

Purity worked with agency ignition Havas Sports & Entertainment to provide a team of brand ambassadors to support festival activations on behalf of Yahoo at Parklife, Lovebox and SW4 music festivals.

The activation gave music fans the opportunity to win VIP access and other perks courtesy of Yahoo and partner Clearasil. The #showyourface campaign, encouraged users to upload selfies, and on pack promotions to win festival tickets.

The experience included photo booths with fancy dress and props, the photos could then be instantly printed and sent to the participants’ social media sites.

The Purity teams were responsible for promoting the activity around the festival sites, encouraging participation as well as managing the interaction and experience.

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