brand activation & sponsorship amplification to launch a product
Feel the Tingle
In 2013 Purity were appointed to provide staff to support a Zeo experiential sampling campaign in the on-trade and off-trade.
The on-trade campaign saw teams of trained Zeo staff visiting a variety on outlets across London introducing consumers to the brand. The off-trade team sampled consumers at Westfield Shopping Centres in London and a number of high footfall events including Race For Life, Crazy Bear and The Foodies Festival.
In 2014 Zeo were the lead sponsor to England Netball. Purity created and managed the experiential sampling campaign at England Netball and Zeo Super-League fixtures as covered on Sky Sports 2. The brief from Zeo was to create an un-missable presence at all fixtures and the Zeo sampling teams accompanied by the Zeo Tingle Crew, an all-male street dance also provided by Purity, ensured that Zeo could not fail to be spotted. Purity managed all design, production, logistics and reporting as part of the campaign.