Brand activation & sponsorship amplification to launch a product
In 2013, Zeo appointed Purity to provide staff to support an experiential sampling campaign, in the on-trade and off-trade.
The on-trade campaign saw teams of trained Zeo staff visiting a variety of outlets across London, introducing consumers to the brand.
The off-trade team sampled consumers at Westfield Shopping Centres in London and several high footfall events including Race For Life, Crazy Bear and The Foodies Festival.
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