Alpro Breakfast Club Pop up
The Brief
As part of the Q1 strategy, Purity and Ketchum were briefed to craft an engaging breakfast club dining experience in London.
The Objectives
- Increase brand awareness amongst a target audience interested in plant-based living.
- Position Alpo products as a healthy and flavourful option for breakfast.
- Generate positive brand sentiment through a unique and memorable customer experience.
The Experience
A one-day pop-up breakfast club event was created, featuring Poppy O’Toole curating a bespoke 5-course breakfast menu utilising a variety of Alpro products. The intimate setting, limited to 50 guests, fostered a sense of exclusivity and allowed for an interactive experience with the chef.
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