Product sampling for your brand
How can product sampling benefit brands and consumers?
Whether it’s FMCG, alcohol, tech or sports brands, Purity is the trusted product sampling agency that understands the pivotal role of product sampling in launching a successful brand. Renowned industry giants like Mondelez, Danone, Adidas, Pernod Ricard, Samsung and Diageo rely on our expertise year after year.
Sampling campaigns are not just an afterthought but a strategic investment for brands. Studies have shown that brands incorporating product sampling into their marketing efforts outperform their competitors, enjoying a higher return on investment.
By providing consumers with the opportunity to taste and experience the product firsthand, brands increase the likelihood of immediate purchases and cultivate positive word-of-mouth, fostering long-term brand loyalty. Without a trial experience, many consumers may never have considered making a purchase.
At Purity, we know how to harness the power of product sampling to create lasting impressions on your target audience. Let us help you execute impactful sampling campaigns that drive sales, create brand advocates, and position your brand for success.
Purity is the world’s leading product sampling agency
Why?
We recognise the diversity of different demographics, the nuances in worldwide consumer expectations, and evolving trends that influence global markets.
We also invest time into understanding your brand’s unique qualities and core elements, building meaningful and memorable experiences that resonate, and generate sales.
Purity People understand that they are in the business of relationships and are trained in the art of connecting with consumers, through body language and sales techniques.
We will work closely with you to deliver successful product sampling campaigns that drive tangible results for your business
Over 3 million consumers have met purity’s team
Purity, the leading product sampling agency, has a remarkable track record of successfully reaching over 3 million consumers in the past 5 years around the world. As specialists in product sampling, we understand the importance of precise consumer targeting and implementing the right strategy to achieve maximum impact.
So why choose product sampling?
Here are the compelling reasons:
Sales Growth
Product sampling campaigns have been proven to drive sales growth, with conversion rates soaring as high as 70%. It’s a persuasive force that motivates consumers to take action and make a purchase.
Heightened Brand Awareness
Sampling not only introduces your brand to new audiences but also creates a buzz and generates word-of-mouth recommendations. This helps to amplify your brand’s visibility and increase awareness among consumers.
Strong Return on Investment
With a staggering 81% of consumers who receive a sample ending up making a purchase from that brand, product sampling delivers a strong return on investment. It’s a powerful tool that directly influences buyer behaviour and drives sales.
Influence Buyer Behaviour
By offering consumers a hands-on experience with your product, sampling has the ability to influence their decision-making process. It allows them to try, taste, or experience your product firsthand, increasing the likelihood of future purchases.
Gain Valuable Consumer Insights
Product sampling provides an opportunity to gather real-time consumer feedback and valuable insights. This information can be used to refine your marketing strategies, improve your product offerings, and better understand your target audience.
Real-Time Consumer Feedback
Through product sampling, you receive immediate feedback from consumers, enabling you to gauge their reactions and opinions. This feedback can be invaluable in shaping your future marketing campaigns and product development.
When it comes to reaching consumers, driving sales, and amplifying your brand’s impact, product sampling is a strategic choice that yields impressive results. Trust Purity, the experts in product sampling, to design and execute impactful campaigns that deliver exceptional outcomes for your
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Why product sampling delivers success
Product sampling is a powerful strategy that taps into the psychology of consumer behaviour. Purity understands why sampling campaigns yield impressive results.
Here are three key psychological factors at play:
Building Consumer Commitment
By offering free product samples, brands create an opportunity for potential customers to experience their products without any initial investment. This fosters trust, as consumers can try the product with an open mind. Positive sampling experiences often lead to long-term customer loyalty and advocacy.
Mutual Reciprocity
When consumers receive something for free, a psychological sense of reciprocity is triggered. They feel obligated to reciprocate the generosity by making a future purchase from the brand. This reciprocal relationship strengthens the bond between the consumer and the brand, driving ongoing engagement.
Emotional Connection
Product sampling engages multiple senses, creating a strong emotional response. When consumers can taste, smell, and touch a product, it triggers a memorable and positive association with the brand. These emotional connections have a lasting impact, influencing future purchasing decisions.
Contact us today to drive success for your brand through the psychology of sampling.
Alpro This is Not M*lk
We unleashed the power of over 1 million samples across various SKUs in just one year. The impact? Unprecedented brand awareness and a surge in consumer engagement that propelled Alpro to new heights. For the Not Milk Campaign we sampled 253,000 consumers, 80% of which said it tastes like dairy and 95% sampled liked the taste.
Absolut Mixt
We made waves at the Mighty Hoopla Festival, distributing a staggering 11.5k cans of Absolut Mixt and 5,000 samples of Absolut Juice. The result? A frenzy of excitement, leaving festival-goers thirsty for more.
Green & Black’s Chocolate Taste Tour
Our epic three-year journey took the tantalising world of Green & Black’s chocolate to town centres, store fronts, and festivals. From our iconic bespoke touring Citroen H van, we created unforgettable brand interactions. Over 20 events we sampled 70,000 people.
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Tactical campaigns to promote sales and boost awareness
