MadeGood Sampling in San Diego
Brief
MadeGood briefed Purity to create a campaign that increased brand awareness and drove trial of their MadeGood bars in the San Diego area with locals who prioritise high-quality, healthy snack options.
The Experience
The campaign made use of a two-phase approach, combining sampling at local events with distribution outside brick-and-mortar stores. Three branded trikes were used as mobile sampling stations.
Phase 1: Event Sampling
This phase focused on events with high foot traffic and local appeal.
Phase 2: Retailer Sampling
This phase targeted local grocery stores, health food stores, and convenience stores.
Results
The Made Good sampling campaign in San Diego was a resounding success, achieving significant brand awareness, driving product trials, and generating positive consumer feedback.
The two-phase approach, combined with targeted event selection and effective brand ambassador engagement, contributed to the campaign’s overall success.
161,000
Samples Distributed
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