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Malibu ‘Clock Off’

Purity - Malibu ‘Clock off’

The Brief 

Following the brilliant advert featuring the one and only Brian Cox, Purity People were tasked with bringing Malibu’s ‘Clock Off’ Campaign to life with our fantastic teams this July.

The Experience

If you were lucky enough to be around Brindley Place in Birmingham or Spinningfields in Manchester, you would have met our brilliant brand ambassadors in vibrant outfits, inviting people to clock off from their responsibilities and enjoy a free Malibu cocktail can.

To bring extra energy to the stand, we also featured a high-energy roller-skating team at each location, performing tricks and mirroring the energy & buzz from the overarching campaign.

Alongside this in-person sampling, we brought the ‘clock off’ moment to offices in Birmingham and Manchester, encouraging people to embrace that moment when the end of the working day hits, and giving them a Malibu can to celebrate that moment in style!

10,000

Samples Delivered to Offices

3,170

Samples Delivered at Live Activations