Dirtea In-Store Sampling
The Brief
Drive trial and demystify adaptogens through in-store sampling at 100 Vitamin Shoppe locations nationwide from September onwards.
Use trained, wellness-savvy Brand Ambassadors to engage, educate consumers on functional benefits (focus, calm, energy, immunity) whilst offering samples of Dirtea gummies.
What We Delivered
- Recruited and trained staff to activate the campaign in stores across the USA including Los Angeles, New York, New Jersey, Miami and Austin.
- Managed brand assets to create in-store presence allowing for two store visits per day.
- Captured consumers insights post sampling via QR code generated survey.
- Drove sales in-store on day of sampling.
The Results
2,000 samples delivered over 10 stores nationwide in this first phase of activation.
High levels of consumer engagement with interactions lasting 3–5 minutes on average.
Taste + education remain key trial drivers for consumers being introduced to the Dirtea brand.
All stores reported sales uplift during and post-activation.