People Power: From Fresh Ideas to Event Staffing

September 2025

Whether it’s brand activation, product sampling or a brand takeover that you need, it all begins (and ends) with people. Purity’s passionate and creative team takes an approach that is rooted in collaboration, from the big ideas at the beginning of a campaign to promotional, product and event staffing, right through to the feedback and continued communication once we’ve all packed up and gone home.

Why do authentic relationships matter?

In order to craft unforgettable brand experiences, we need to immerse ourselves in your world, and the only way to do that is by really getting to know the people in it.

We work together to discover everything there is to know about your brand: why it exists, who it exists for and how it plans to exist in the future.

Meet some of the Purity Team

Our CEO, Mark Dunn and Managing Partner, Tessa Mardon lead the team, sharing a love for producing stand-out brand activations that deliver real results and positively change consumer behaviours through live experiences, product sampling and event staff.

Working with every size of business, from start-ups to big brands, including Greene King, Pernod Ricard, Samsung, Alpro and Hiscox, and collaborating with agencies, venues and events across the UK, Europe and the USA to deliver insightful and strategic brand campaigns through creativity and innovation, our core values aim to foster trust, transparency and a straightforward working relationship.

Purity’s Account Director, Andy Flegg works with our brand partners to understand the driving force behind each campaign, ensuring that our big ideas result in the richer, deeper level of engagement and personal experience that brands are looking for from their experiential marketing investment.

Conquering America is what our Global Head of Brand and Marketing, Caroline Jones, has been up to lately. Her entrepreneurial spirit and holistic approach to experiential marketing has helped her make friends across the Atlantic, and we’re excited to be working with a number of US brands to create authentic and engaging experiences.

When it comes to promotional people and product sampling staff, our Head of Purity People, Florence Reavie-Corker is passionate about people management and expertly leads our award-winning promotional, product and event staff.

Florence knows that in the competitive world of brand marketing, having the right people on the ground can make or break a campaign. She works closely with the team at Purity, our clients and promotional, product and event staff to ensure a collaborative approach to delivering impactful experiences and innovative brand campaigns.

We don’t find just any people to represent your brand, Florence and the team curate a diverse group that reflects your target audience, leveraging our global Purity People network to match individuals to brands, briefs and audiences with precision and care.

People Power

Armed with everything there is to know about your brand story and where you’re heading in the future, getting our promotional, event and product sampling staff up to speed is a doddle. That doesn’t mean we take it lightly though!

Purity People go through extensive product training, gaining audience insights and top tips to spark meaningful conversations with target customers.

We know that happy people in our team translates to exceptional results, and we prioritise wellbeing and create positive experiences that fuel success.

Promotional Staffing

Whether you’re planning a nationwide activation, pop-up experience or guerrilla marketing stunt, our brand ambassadors and street teams know how to create cut-through, driving awareness, engagement, and action where it matters most.

Sampling Staffing

We specialise in staffing support for food, drink and FMCG brands running in-store, street-based or campaign-led product sampling. From supermarkets and festivals to high streets, gyms, offices and trade events, our people are trained to deliver seamless sampling experiences that leave a lasting taste.

Event Staffing

As a specialist event staffing agency, we support brands, agencies, venues and event organisers with the crew, front-of-house and guest-facing teams that help make every event feel seamless and professional.

What happens when the campaign is over?

Once the results are in and the data has been verified, we deliver clear, actionable insights into the real-world impact of your campaign, guiding future strategies that deliver on ROI, and recommending ways to optimise your future marketing to maximise the impact of your brand.

From a people perspective though, we catch up, grab a Dirt Tea, 0.0% Beer, Matcha Latte or whatever we’re drinking this month, and celebrate the positive partnerships that have led to your brand’s success.