People-First: Talent, Culture and Creating Real Connections
October 2025
At the heart of every standout brand experience are the people who bring it to life. For over 18 years, Purity has connected brands with audiences through experiences that leave a lasting impression. Now, under the leadership of Florence Reavie-Corke, Purity People, the agency’s dedicated staffing division, is entering an exciting new chapter.
As Head of Purity People, Flo is driving a renewed focus on quality, culture, and care, ensuring that every brand ambassador, event manager and staffing professional feels valued, supported, and ready to perform at their best.
Bringing talent, culture and excellence together
“My role is about bringing together the right talent, culture, and operational excellence to deliver the best people experiences for our clients,” says Flo.
Flo’s vision is simple yet powerful: to raise the standard for staffing within live brand experiences and events.
“What excites me most about this next chapter is the opportunity to elevate what we do, building real, long-lasting partnerships with brands and the brilliant people who bring those brands and events to life.”
People-first staffing
Purity People’s approach is built on genuine human connection.
“We don’t just match skills to roles; we connect personalities, energy, and values to brand identities,” Flo explains.
That philosophy stems from Flo’s own experience. Having worked as both a brand ambassador and event manager, she knows exactly what it’s like to be on the ground, the pace, the pressure, and the pride that come with representing a brand.
“That experience shapes everything we do. We see staffing not as filling shifts, but as building a community of motivated, capable people who feel genuinely connected to the brands they represent.”
Training, feedback, and continuous development are at the core of Purity People’s model. When staff feel supported and part of something bigger, that enthusiasm translates into better results and stronger brand advocacy.
Where people and technology meet
The live events and experiential marketing landscape continues to evolve, and with it, the world of event and promotional staffing.
“People-powered activations still deliver the most honest and genuine connections,” says Flo. “Audiences crave real, meaningful interactions and can sense instantly when something feels forced.”
However, technology is reshaping how brands measure and manage those experiences.
“Real-time analytics now allow brands to track engagement, leads, and feedback, giving insight into what’s working and where to optimise. The future lies in blending authentic human connection with smart, insight-driven decision-making.”
The goal is to balance data-driven performance with the emotional intelligence that only people can bring.
What makes great brand ambassadors?
When it comes to building great teams, Flo looks beyond the CV.
“The best brand ambassadors and event hosts bring enthusiasm, adaptability, and emotional intelligence. They understand a brand’s tone but know how to connect naturally with people.”
Strong communication, teamwork and shared ownership make a campaign stand out.
“When everyone feels invested, not just in completing the job but in truly representing the brand, that’s when something special happens.”
What’s next for Purity People?
To set a new benchmark for quality, reliability and professionalism in staffing.
“My vision is to position Purity People as the go-to staffing partner for brands, venues and events that want genuine, passionate representation. We’ll continue to grow our network, embrace new technologies and strengthen our reputation for quality and care.”
Within the Purity Group, that vision means even closer collaboration with experiential, creative and digital teams, ensuring staffing becomes a seamless, measurable part of the wider brand journey.
“Ultimately, I want Purity People to be known not just for great staffing, but for building meaningful careers for our people and long-term partnerships with our clients.”
Real people. Real connections. Real results.
Under Flo’s leadership, Purity People is reaffirming what great staffing should be about, real people creating real connections that deliver measurable results for brands and events, putting people first.
To discover more about Purity People and how we support brands through expert promotional, product sampling and event staffing, get in touch with the team.
