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Purity - Actimel Plus

Station Sampling

Purity - Actimel Plus


Busy professionals, especially young health seekers and urban workers, often struggle to maintain a strong immune system. Danone wanted to help by promoting their recently launched Actimel Plus yogurt drink, packed with 100% of your daily vitamin D.


To highlight Actimel Plus as a delicious support for your immune system, Purity crafted a sampling campaign at high-traffic train stations targeting young health-conscious professionals.

Brand ambassadors distributed full size samples to commuters from branded sample bins. The team highlighted the new Actimel Plus branding and educated consumers on the health benefits packed in each shot and promoted the new recyclable bottles.

To align with the wider “shot of sunshine” campaign, Purity created a lightbox mimicking sun rays which took centre stage of the sampling stand.

Our team gathered consumer insights via a survey to optimise the campaign and measure the success.

To perfectly embody the campaign’s “shot of sunshine” message, singer Gabrielle surprised commuters at Waterloo Station in January. She treated them to a live performance featuring her iconic hits like “Out of Reach,” “Dreams,” and “Sunshine” – all performed on our Actimel stand.





live days


say that Actimel Plus supports their immune system


of consumers say Actimel Plus tastes great

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