Brand activation at the happiest 5k on the planet
The Color Run is the “happiest 5k on the planet” and Purity were briefed by clients Havas SE Cake and Alpen Granola to manage an experiential marketing campaign across the UK this summer. The Alpen Granola 360 photo experience gave all race goers the chance to capture their image with a unique moving camera. All images were then shared to race goers on Facebook or Instagram.
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