Driving trial of Alpro Caffe
Purity were briefed to support Alpro throughout Spring and Summer 2019 with the launch of the chilled on the go Caffé range. The activity was nationwide ensuring maximum reach to millennials.
The overall objective of the campaign was to increase penetration and usage of Alpro Caffé and decrease rejection. We were briefed to deliver a 4:1 ratio of poured to full size samples ensuring the perfect chilled serve at every site.
Over 5 months we sampled 437,500 perfectly chilled serves to consumers in 42 locations across the UK including shopping malls, city centres, train stations, Universities and events totalling a reach of over 2 million people!
Let's get started
Deliver targeted sampling for your brand