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Fridge Raiders Sampling

Purity - Fridge Raiders Sampling

Snack giant Fridge Raiders is back after a 5-year break, and they are making a major comeback. Partnering with Initials, Purity helped Fridge Raiders re-introduce themselves with the ultimate workday motivator – a protein-packed snack that fuels busy lifestyles. This sampling activity was part of Fridge Raiders’ wider “Get the Day Done” campaign, empowering consumers to conquer their day.


  • To recruit new consumers 
  • Drive brand fame
  • Build brand awareness
  • Become the go-to snack of substance for busy consumers


We brought our product directly to target audiences in London and Leeds. Purity brand ambassadors popped up in central London, Waterloo station, and Leeds station, strategically timed to coincide with the OOH media rollout for maximum impact.

To add a touch of celebrity flair, Macro-influencer Troy Hawke, commissioned by Initials, joined our London guerilla sampling, leading the team and energising the crowd with motivational mantras.

The Results


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Purity - Fridge Raiders Sampling

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