Creating a brand experience for a premium brand
Following the successful Taste & Colour Tour in 2015, Edelman and Green & Black’s asked us to plan and manage a nationwide product sampling tour taking the brand on the road to introduce and share Green & Black’s with the nation’s foodie hotspots. Green & Black’s are proud of their heritage and 16 different flavoured bars. They wished to showcase the range and ingredients by travelling to separate parts of the UK, from the South to the North, to inspire people to reconnect with food and chocolate, as well as showing there is a Green & Black’s flavour for everyone to enjoy.
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