Hiscox Elements
The Brief
Design and produce an experiential activation within the iconic underwriting room of the Lloyds of London building.
Demonstrate to brokers the different products & covers that Hiscox provides. Reach the target audience and show the cover of a wide variety of insurance types.
Inform brokers and underwriters about real life case studies, and how Hiscox can prevent against each of these risks, categorised by the four elements that they fall within.
The Experience
Purity designed and produced a striking, open structure with four distinct zones, each representing an element and its respective risk category. A premium finish was achieved, with strong element related visual cues, whilst maintaining a seamless flow and overarching cohesion.
Interactive gamification via user friendly touch screens, coupled with aesthetic curved screens, and a sound scape localised to each zone added to the immersion of the activity.
Brokers and underwriters located within Lloyds of London were engaged, citing how the experience was both challenging and educational, instigating inter-departmental competition.