Champion of Adventure
As a 16-year sponsor of the Winter X-Games, Jeep was losing relevance. Its on-site presence had become all too familiar, while complex mountainside logistics led to a decline in engagement.
Get thousands of targeted consumers behind the wheel of a Jeep while educating, exciting, and ultimately driving sales leads for dealers.
To tap into our audience, we created the Jeep “Champion of Adventure” experience. Fans stepped inside a 30-foot geodesic dome and hopped into a virtual Jeep immersive test drive. Once nestled into the heated seat of the legendary Jeep Wrangler, an immersive 4-D, 4-minute mountain drive adventure began.
Our team conceived and produced the riveting 360° panoramic cinematic film experience. The trip was a 360° treat for the senses, complete with blowing wind and the scents and sounds of nature.
Following the film, fans were invited to meet and greet X-Game athletes, customize leather Jeep keychains, and get behind the wheel of a Wrangler to start dreaming
of their Jeep adventures in real life.
The “Champion of Adventure” activation was the most-awarded auto-activation of 2020.
engagements over the 3-day event
increase in leads versus YAG
increase in NPS survey post-experience
increase in leads versus two years ago
Let’s get started