Lee Kum Kee at Barcode 2025
Brief
For the 2nd year running Purity was tasked with designing and producing an eye-catching stand for Barcode Festival that is engaging and unique for consumers and key buyers. The ambition was to capture the modern vibe of a classic Hong Kong noodle shop to reflect the authenticity and heritage of Lee Kum Kee at one of the industry’s most exciting and impactful events.
Experience
Our stand was inspired by modern Hong Kong noodle bars, featured a serving station dishing up flavoursome speciality noodle dishes, an eye-catching 3D photo wall that stood out from the crowd, and a Lee Kum Kee lightbox feature.
The key elements of the stand were:
- Showcasing the full product range and the noodle concept
- Giving buyers from major supermarkets the opportunity to taste and compare different noodle flavours
- Mixing and matching Lee Kum Kee sauces with different noodle varieties to create bespoke signature dishes for everyone, showing the product’s flexibility
- Not forgetting the bespoke noodle hats – they were such a hit they even made it onto the big screen during the Chase & Status set!
Barcode is known for amazing activations by leading brands, and we’re so proud of what we achieved with our fantastic clients.
Results
1,500
Servings Throughout the Day