Lillet Spritz Rose
The Brief
We were briefed by the Lillet team at Pernod Ricard to drive awareness of Lillet Rosé Spritz whilst also giving consumers the opportunity to taste the product. The brief included targeting events over indexing in females enjoying a fun day out.
The Experience
Ascot attendees travelling via Waterloo train station struck it lucky with the weather and were especially fortunate as our team of brand ambassadors were on hand to perfectly serve fruity and refreshing ‘Lillet Spritz Rosé’ samples.
From Wednesday to Saturday we sampled thousands of commuters and racegoers – each sample poured over ice with a grapefruit slice and Mediterranean Fever Tree, from our beautiful Lillet cart.
With a photo backdrop and postcard keepsakes with the full Lillet Rosé Spritz recipe it was the perfect start to a glorious day at the races!
The Results
24,400
‘Liquid on Lips’ samples served