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Pop Up Sampling

LU Biscuits sampling

LU launched Le Petit Ganache – the first filled biscuit in the range in January 2023.

Working with PR & Comms agency Tin Man, we created ‘The Le Petit Ganache Pâtisserie’, a pop-up with a difference in London.


Guests were transported into LU’s mirrored authentic French Patisserie – Le Petit Ganache Pâtisserie, bringing to life the chocolatey ganache surprise centre of the LU Le Petit Ganache biscuit itself.

The final delight was a meet and greet with Fred Sirieix ensuring that guests left with that ‘oh la la’ feeling and a couple of chocolatey surprises under their belt.

Purity - LU Biscuits

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