Pop Up Sampling
LU launched Le Petit Ganache – the first filled biscuit in the range in January 2023.
Working with PR & Comms agency Tin Man, we created ‘The Le Petit Ganache Pâtisserie’, a pop-up with a difference in London.
Guests were transported into LU’s mirrored authentic French Patisserie – Le Petit Ganache Pâtisserie, bringing to life the chocolatey ganache surprise centre of the LU Le Petit Ganache biscuit itself.
The final delight was a meet and greet with Fred Sirieix ensuring that guests left with that ‘oh la la’ feeling and a couple of chocolatey surprises under their belt.
Let’s get started