Purity were briefed to design, create, build and operate three live experiences in conjunction with the Abu Dhabi Grand Prix. The experiences were activated in the run up to and over the final race weekend of the season aiming to raise awareness of the Marriott Rewards programme to F1 fans.
Purity worked with global sponsorship agency Rush Sports & Entertainment for the third year in a row to support the Marriott and Mercedes partnership.
The stands were designed to enable participants to enroll into the Marriott Rewards programme and raise awareness of the partnership between Marriott Rewards and Mercedes-AMG Petronas Motorsport. Purity built each stand in market with our production partner in the Middle East.
The lucky daily competition winners won fantastic prizes including a tour of the Mercedes F1 Pit Garage, tickets to the exclusive Formula 1 Amber Lounge, official signed merchandise from Mercedes drivers and a driver meet and greet at an exclusive Yas Hotel event. Reach throughout the 4 days was over 20,000 people, with over 1,000 participants on the simulators across the week.
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