Mercedes AMG & Marriott for Qatar & Abu Dhabi F1 GP's
Brief
RUSH Sports and Entertainment commissioned Purity to highlight the Marriott and Mercedes AMG partnership in the Middle East for the Qatar and Abu Dhabi Formula 1 Grand Prix’s.
The Experience
To celebrate and showcase the partnership, Purity designed and created a stylish display for the Mercedes AMG Petronas replica car and positioned it outside the exclusive Ritz Carlton Hotel and W Hotel for the Qatar and Abu Dhabi Formula 1 Grand Prix’s respectively.
To amplify the experience at the W Hotel we designed and erected a gantry and roadside branding for guests as a drive through Formula 1 experience as they enter the W hotel.
Results
Increased Brand Visibility
Memorable Guest Experiences
Positive Brand Association
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