Sampling during Covid
Provamel & Pret a Manger Product Sampling
Purity were briefed by Provamel to deliver a one-day sampling activity to support Pret a Manager on National Coffee Day (1st October 2020). The sampling was an opportunity to discuss Pret’s new subscription offer with consumers while giving them a chance to try a free Provamel oat flat white.
Execution
Purity delivered the sampling from our branded Piaggio van which was situated in Canary Wharf Shopping Centre. Consumers were offered a free barista-made Provamel flat white and given information on the new Pret coffee subscription service.
The activity was delivered in a Covid-secure and responsible way ensuring the safety of consumers and the team. Floor markers indicated where consumers would queue within a 2m distance, staff wore PPE, hand sanitiser was on offer at all times and consumers would be encouraged to help themselves to sugar, napkins and literature. The activity was very well received and the Piaggio added an element of talkability among consumers who were passing by and intrigued by the vehicle.
The activity was a great example of how sampling can still be effectively carried out during times when public safety is of the utmost importance.
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