Vita Coco Sampling
Brief
Vita Coco engaged Purity People to amplify their sponsorship of World-class athletics at London Stadium on 20 July 2024 for the London Athletics Meet as part of the Wanda Diamond League series.
The Experience
Purity People recruited a team of enthusiastic Brand Ambassadors to bring the experience to life and hand out hydrating cartons of Vita Coco coconut water, packed with electrolytes to spectators during the meet.
The team of Brand Ambassadors were able to deliver 6,000 cartons of Vita Coco to spectators who attended the meet.
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