The Rugby World Cup ‘Experience’

With England set to host the Rugby World Cup in less than six months, Purity Managing Director Rob Quinn discusses the best and worse brand activations at major sporting events. As the six nations draws to a close this weekend, rugby fans around the world will start the countdown to the 2015 Rugby World Cup…

Purity celebrates Chinese New Year

Purity News & Views

Spring is in the air and at Purity HQ we’ve also got a spring in our step as we continue to work on a number of very exciting projects both in the UK and overseas. Purity News International Business Last month we announced our fantastic new partnerships with Verve International and Emerald Media, both of which…

Verve International Bud Angels

Purity partners with Verve International

We are thrilled to announce a brand new partnership with leading Chinese event marketing specialist, Verve International, in an alliance that will strengthen our offering across Asia.  The move is in response to Purity and Verve’s increasing international work and comes just 9 months after we opened an office in New York. With offices in Shanghai and Hong…

Purity Staffing 2014 Event Award Winners

Purity News & Views

Summer 2014 has been one to remember for Purity, we are looking forward to see what this Christmas may bring! Purity News Purity Award Winners! Purity are proud to announce that following recent success at the IPM COGS Awards we have been awarded the ‘Event Industry Supplier of the Year, security, staffing and crewing’ at…

Employee Engagement White Paper by Purity

Employee Engagement – The Industry’s Biggest Challenge

With experiential and event budgets doubling year-on-year*, attracting high calibre field staff has become critical, making ‘employee engagement’ one of the biggest challenges faced by the industry. Brand experience agency, Purity, began work earlier this year on a continuing white paper with the University of Manchester, looking at the levels of engagement between staff and agencies and how this relationship is impacting on the sector.

Event production by Purity

Charlie Baughan, Purity’s longest standing employee and all round event production guru gives her thoughts on her top tips for event planning and implementation. I have always felt a strange excitement around organising an event. Some see it as just another conference or a product launch for the newest potato peeler, but for me it…

Rob Quinn - Purity Managing Director

Experiential needs a voice

Rob Quinn, Managing Director at Purity, shares his views on the need for a recognised body within the experiential marketing industry. This article featured in Stand Out magazine.

The time is now right for experiential as a discipline to emerge from the shadow of the marketing-mix and stand-alone with its own industry association to represent it, argues Rob Quinn, MD of brand experience agency, Purity.

Purity News & Views

June was an another amazing month at Purity, with lovely blue skies and great campaigns for us to get our teeth into, it has been one to remember and we’re now really excited for what the rest of the summer may bring. We delivered campaigns from Edinburgh down to the South of France (see our…