Samsung Galaxy Studio Team Mates

Why brand can be the wrong focus for experiential marketing

As I recently published in Marketing Week (http://www.marketingweek.co.uk/strategies-and-tactics/he-thanked-me-from-the-bottom-of-his-heart/4005780.article) I’ve been thinking about where experiential marketing is going and the next step in its evolution. Our market has developed from the delivery of tactical promotions, mainly for FMCG brands, to integrated campaigns in sectors such as telco, technology, utilities and media. I think the next step…

Purity takes Note with Samsung

Purity has supported client One Agency in the retail launch of the new Samsung Galaxy Note. The event was a store takeover of the flagship Carphone Warehouse on London’s Oxford Street with the focus of the day around the lunchtime period when customers visiting the store had the opportunity to win a share of an amazing £10,000 of Samsung products including the new Samsung Galaxy Note itself.

New recruits join Purity team

Purity Productions are delighted to welcome two new recruits to the project management team in the form of Charlie Maynard and Emily Clark. Charlie brings a wealth of experience having worked at Piccadilly ARB for over 3 years as a Project Manager where she was responsible for managing both corporate and private events across the UK and Europe for clients including the Metropolitan Police and Scania.

Purity ‘joins the dots’ for Gold Standards Framework

Purity Productions has just delivered the sixth annual conference for client the National Gold Standards Framework (GSF) Centre.  Held at the MacDonald Burlington Hotel in Central Birmingham, the conference brought together academics, professionals and government organisations to discuss the work of the GSF.  The GSF is the national training and coordinating centre for all GSF programmes, enabling…