With experiential and event budgets doubling year-on-year*, attracting high calibre field staff has become critical, making ‘employee engagement’ one of the biggest challenges faced by the industry. Brand experience agency, Purity, began work earlier this year on a continuing white paper with the University of Manchester, looking at the levels of engagement between staff and agencies and how this relationship is impacting on the sector.
Rob Quinn, Managing Director at Purity, shares his views on the need for a recognised body within the experiential marketing industry. This article featured in Stand Out magazine.
The time is now right for experiential as a discipline to emerge from the shadow of the marketing-mix and stand-alone with its own industry association to represent it, argues Rob Quinn, MD of brand experience agency, Purity.