Purity were briefed by Havas to provide a team of brand ambassadors to support the UK leg of a European festival tour for Coca-Cola as part of their happiness recycled campaign. We have provided teams both in 2014 and 2015.
Our promotional teams encouraged consumers to participate in recycling based games, targeting teenagers at the Royal Highland Show in Scotland and the British Summertime Festival in Hyde Park, London. We also had roaming photo teams who captured photos of event goers and instantly printed the photos and placed the mages in branded frames. The photos were then uploaded to a branded photo sharing microsite, and as a result we had over 500 photo uploads per day on the campaign.
- Coca-Cola Happiness Recycled
- Royal Highland Show and the British Summertime Festival