Purity collaborated with touch PR over a three year period to manage and deliver the Grant’s experiential sampling campaign. Targeting male consumers aged 35-50 the campaign supported a PR campaign that focused on gardening and classical music, two hobbies that indexed highly.

Purity managed the entire experiential sampling campaign from journey planning and venue booking, to production of the sampling stand and all supporting collateral. Purity also oversaw the recruitment, training and management of staff over the three year period.

The Grant’s campaign visited a number of gardening shows including BBC Gardener’s World Live and Gardening Scotland. Further sampling was conducted at the Albert Hall at Classic FM Live concerts.

Purity also worked with touch pr to create the ‘Grant’s In The Sky’ event on London’s Southbank. Journalists, trade customer and competition winners joined the master distillers and Grant’s Brand Ambassadors to sample the whisky whilst suspended 40 metres in the air around an elevated dining table that truly allowed all those who participated to experience both Grant’s and London from a different angle.

Through the three years, Purity managed over 30 sampling events totally, 125 live days of activity sampling Grant’s Whisky to 250,000 consumers.

Client

  • touch PR

Brand

  • Grant’s

Campaign

  • From a different angle

Locations

  • Numerous UK locations
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