Purity were briefed by Havas Works Club to provide a street team to manage the Market Street Ad Run to raise money for Macmillan Cancer Care. The aim was to encourage the public to each run down a 133 yard stretch of branded street vinyl with the ultimate goal of totalling the distance of a marathon by the end of the event.
Purity was brought on board 36 hours out from the event, however in this time we managed to provide a team of 35 staff including an Event Manager, Assistant Event Manager and 33 Brand Ambassadors to work on the event. Staff were responsible for various parts of the event such as signing people up, encouraging runners and increasing awareness of the charity event and acting as security along the route.
- Havas Work Club
- MacMillan AdRun
- Market Street, Manchester