The Samsung Smart TV Discovery Lounge has been visiting locations across the UK since 2010. Managed by Cheil UK, Purity has supported through the recruitment and management of all staff requirements. The campaign has visited a cross-section of locations and events since its inception from city centres and shopping malls, to county shows, music festivals and premium events such as the Goodwood Festival of Speed and the Audi Polo at Windsor. Purity staff have been trained each year to ensure complete familiarity with the latest Samsung technology enabling the very best product demonstrations. In 2013 Samsung entered the Porsche Carrera Cup and the Samsung Smart TV truck toured all race meetings at venues including Brands Hatch, Donnington and Silverstone. Cheil and Purity also selected a team of brand ambassadors specifically for these weekends ensuring the profile of staff matched the brand and consumers attending the race tracks.

Client

  • Cheil UK

Brand

  • Samsung

Campaign

  • Samsung Smart TV Discovery Lounge

Locations

  • Numerous UK locations
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