Purity were appointed by ignition US and Cheil Worldwide to supply Samsung trained staff with language skills to work at the pop-up Samsung Design Your Life Studios in the Alps. The Studios were in place for four to six weeks in each location either at the foot of the slopes or in the ski resorts themselves.

Clients from ignition and Cheil attended a staff recruitment and selection day organized by Purity allowing them to meet with all candidates and put the best possible team in place for each resort.

Purity staff worked with local staff in each location throughout the campaign encouraging consumers to experience that latest in Samsung technology. Visitors to the Studio were also invited to trial the Samsung Galaxy Gear and Note devices on the slopes through a daily rental scheme. Samsung sponsored athletes due to participate in the Sochi Winter Olympics visited the Studios to meet consumers and talk through their preparation for the Games.

The teams worked throughout December into January including Christmas Day. Event Manager for Purity, Zoe Lucy, who oversaw the Studio in the Swiss resort of St Moritz has put this campaign down as one of the most memorable campaigns she ever worked on with a great team around her during her time at the Studio.


  • Havas Sports & Entertainment ignition
  • Cheil Worldwide


  • Samsung


  • Samsung Studio in the Alps


  • St. Moritz
  • Val D’Isere
  • Cortina
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