Arco are market leaders and offer the widest range of safety equipment & work wear in the UK, offering 170,000 products and have a network of 40 sales offices and trade counters which cover the UK and Ireland.
Arco wished to get on the road and talk to buyers and specifiers of safety products and services, across all sectors and business sizes from the independent tradesman through SME to multinational corporate businesses.
Working closely with Sheffield based agency, We Are, The Arco Tea Tour was designed to offer customers a chance to win prizes through a scratch card mechanic offering up to £50 of free safety kit. Customers were also given the opportunity to sign up for the Arco trade card whilst having a complimentary cup of tea or coffee with a chocolate bar. All served from the branded tea tour van. Purity managed all production, promotional staffing and locations.
The tour visited trade counters, industrial estates and building sites across the UK. In store sales increased by over 30% during the period of the activity.
During the tour tradespeople were interviewed on camera. They were asked what they were passionate about doing and how being safe at work enabled them to do what they loved outside of work. The content was then uploaded every day to a dedicated youtube channel.
- We Are
- The Arco Tea Tour
- 14 Towns across the UK