Alproworld
Brief
To get curious waverers and thrifty fad followers to choose Alpro as their first plant based choice by establishing Alpro as the best-tasting option!
Solution
- Created an interactive breakfast experience where consumers could personalise their breakfast sample.
- Offered samples of Oat Barista in coffee.
- Utilised our cereal bowl ball pit for an interactive experience as well as a photo opportunity.
- Attended weekends at Westfield London and Trafford Centre, Manchester
Results
11,574
samples over 4 days
61%
would purchase Alpro in future
95%
would recommend Alpro to a friend
87%
rated our Alpro experience a 5/5
Let’s get started