Alpro Pret x Alpro Coffee Sampling
Brief
Purity were to briefed to support Alpro’s relationship with Pret in the festive season, targeting areas of high footfall in order to achieve the two goals:
- To promote the Pret subscription service
- To promote the Christmas special range instore at Pret
The Experience
To generate excitement for Pret’s Christmas offerings and Pret subscription service, Purity brand ambassadors gave away free Alpro lattes to customers in the lead-up to Christmas.
Purity wrapped Danone owned Piaggio with Pret x Alpro branding and toured areas of high footfall across London and York.
Results
> 5,000
Coffees Sampled
4
Locations
8
Live Days
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