GetPRO and Volvic at Barcode Festival
Brief
Danone briefed Purity to showcase two brands at Groceryaid Barcode Festival: Volvic Touch of Fruit and GetPRO.
The Experience
For GetPRO, our team challenged participants to see if they could reach the magic number of 9.87 seconds which is the fastest 100m on record for Team GB by Zharnel Hughes. Those who participated went away with branded goodies including drawstring sports bags and caps. The person to get the closest time won £100 Team GB vouchers.
For Volvic, the team handed out chilled bottles of Touch of Fruit sparkling and still to thirsty festival goers.
Results
> 300
Pieces of GetPRO Merch Handed Out
> 2,000
Bottles of Volvic Handed Out
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