Miami Sampling Campaign
Objective
In mid-October, Miami became the epicenter of entertainment, hosting a trifecta of major events: III Points Festival, Kevin Hart Live, and three sold-out nights of Taylor Swift’s Eras Tour. With the city buzzing with energy and attendees, our client SKYN, saw an incredible opportunity to connect with these diverse crowds.
They entrusted us, Purity, to create an unforgettable activation and distribute their premium product, SKYN Supreme Feel condoms.
Our mission was simple: leverage the buzz of these events to build brand awareness and put SKYN Supreme Feel condoms directly into the hands of consumers in Miami. Our strategy involved a high-energy, guerrilla-style street activation to cut through the noise of Miami’s vibrant nightlife.
The Experience
We assembled the “Supreme Feel Hit Squad“—a team of bold, confident brand ambassadors dressed in sequins and shorts, exuding the SKYN brand’s sexy, playful attitude. With a flexible approach and agile team, we knew our goal was to target party-goers wherever they were. Our squad hit the streets of Miami with tactical precision.
Results
Over the course of three event-packed nights, we sampled 11,500 consumers—providing SKYN Supreme Feel products directly to enthusiastic party-goers, festival attendees, and concert lovers. The response was overwhelmingly positive. Not only did consumers appreciate the product, but they also loved the energy and interaction from our Hit Squad.
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