Purity supported Alpro at the London Coffee Festival (Truman Brewery), Birmingham & Edinburgh Coffee Shows by designing, producing and managing the Alpro stands. The objective was for Alpro to position themselves as THE plant-based brand for coffee professionals and consumers promoting the Professionals range of products and secondary sampling of the Caffé range. The stand was to be inviting, consistent in style with other Alpro events, reference Alpro’s sustainability credentials and include an interactive piece to offer visitors an additional level of engagement beyond the complimentary coffee.
In London Purity created a number of zones within the 6m by 4m stand, each focusing on different elements of Alpro’s key messages including a coffee bar, sustainability wall, Latte portrait Artist, ‘Art of Alpro’ digital wall and a Caffé fridge. Outside the festival an Alpro Coffee Festival Mural was painted by a talented street Artist with information on where to find Alpro within the festival.
For the Birmingham & Edinburgh shows we created a smaller 3m by 3m stand that incorporated the key messaging and same look and feel as London.
of activity at 5 tradeshows
trade consumers sampled
coffee art portraits created
In 2019 we created and produced stands for, and activated at, 5 trade shows across the UK for Alpro.
In total over 30,000 perfect serves were distributed across the events, with awareness of the Alpro brand reaching over 300,000 show visitors.
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