Supporting Alpro at UK tradeshows
Purity supported Alpro at the London Coffee Festival (Truman Brewery), Birmingham & Edinburgh Coffee Shows by designing, producing and managing the Alpro stands. The objective was for Alpro to position themselves as THE plant-based brand for coffee professionals and consumers promoting the Professionals range of products and secondary sampling of the Caffé range. The stand was to be inviting, consistent in style with other Alpro events, reference Alpro’s sustainability credentials and include an interactive piece to offer visitors an additional level of engagement beyond the complimentary coffee.
In 2019 we created and produced stands for, and activated at, 5 trade shows across the UK for Alpro.
In total over 30,000 perfect serves were distributed across the events, with awareness of the Alpro brand reaching over 300,000 show visitors.
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