BOSS & Aston Martin Helmet
Brief
Purity were briefed by agency partner RUSH Sports and Entertainment to showcase the special edition design of Fernando Alonso’s Aston Martin helmet for the British Formula 1 Grand Prix.
The Experience
Purity designed an exact replica of the Bell helmet used by Fernando Alonso, with the styling of the helmet, including colour and logos matching the real one worn in the Grand prix race.
We manufactured and installed two giant replica helmets, over 2 meters in size, in Covent Garden and Westfield London in the lead up to the British Grand Prix race weekend.
To further engage consumers, an interactive, app-based experience was introduced to enhance customer engagement and loyalty and allow them to win BOSS x Aston Martin merchandise in store.
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