Carnival Entertainment are the “talent magicians” behind the endless fun and excitement on Carnival Cruise Lines. Carnival Entertainment constantly travels the world seeking to attract and recruit first-rate entertainment talent to bring them onboard to entertain their passengers.
The brief to Purity was to create something fun and engaging that would not only increase the awareness of the Carnival Entertainment auditions in Toronto but also contribute towards a significant impact on their social media platforms.
The activation needed to showcase the upbeat vibes from the cruises whilst demonstrating that Carnival Entertainment is a fun place to work. With this brief in mind Purity designed, choreographed and executed a flash mob at the Nathan Phillips Square in the heart of Toronto City centre.
Set in a beautiful Toronto landmark, the dancers were discreetly hidden amongst the passing members of the public. When the music started it was the cue for some of the dancers to start the pre-arranged routine. Progressively the public started to realise that something was happening in and around them. With every new beat, more dancers appeared from nowhere to join the fun. All the commotion attracted many, including children, who danced to the catchy tune along with the dance-mob.
Hundreds of people enjoyed the spontaneous flash mob at Nathan Phillips Square and our trained brand ambassadors mingled around in the crowd promoting Carnival Entertainment and the upcoming auditions.
The mob was posted online and soon went viral, attracting thousands of interactions for the client across their social media platforms.