Driving trial & challenging perceptions in the on-trade
Purity supported the creation and delivery of the Discover Jameson product sampling campaign that ran over a three year period. The campaign was created to introduce Jameson Irish Whiskey to the target consumers aged 25-34 with all activation taking place in the on-trade.
Initially taking in place in London with four teams of Jameson brand ambassadors, the campaign grew geographically to include Manchester and Liverpool in the north-west and Birmingham and Nottingham in the Midlands with ten teams visiting key Jameson accounts.
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