Building an immersive and engaging experience
The brief was to design, create and build an immersive and engaging experience that reflected the nostalgic 90’s inspired design of the Adidas Falcon trainer featuring Kylie Jenner in the accompanying campaign.
Amsterdam-based creative agency JamJam collaborated with Purity to bring the Adidas Falcon trainer launch to life, in key cities around Foot Locker flagship stores.
We wanted to invite consumers to step into the Home of Falcon whilst simultaneously stimulating sales by driving traffic to in-store experiences within Foot Locker stores across all three cities.
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