Guerrilla Gym Sampling
Brief
To support the exciting new Danone launch of GetPRO, a high protein range of products, Purity was briefed to craft a targeted sampling campaign that establishes GetPRO as a key performance Nutrition brand.
Sampling objective
The objective was to enhance the post-work-out high and drive associations with GetPRO.
Experience
Purity delivered a targeted guerilla sampling activity outside gyms in central London.
We deployed a team of mobile Brand Ambassadors with eye-catching assets to distribute GetPRO samples and key messaging during peak gym hours, catching consumers at the right time to get their protein fix.
Our team gathered consumer insights via a survey for data-driven optimisation and measurement.
Results
159,928
samples
16
live days
99%
of consumers enjoyed or really enjoyed their sample of GetPRO
98%
would recommend GetPRO to a friend
Let’s get started