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On Trade Promotional Branding

Purity - Greene King On Trade

Bringing Brands to Life

Greene King briefed Purity to support the roll-out of their new premium craft ale range in the On Trade, in particular, Flint Eye and Level Head. We were asked to design, manufacture, and install decorative items within pubs that would bring the colourful brands and their historic stories to life in an informative and engaging way. Alongside this, we were briefed to brand pub gardens for the Greene King Ice Breaker Pale Ale in high-performing outlets.


Purity’s creative team designed a series of items that could be installed in a variety of types of outlets in large scaler format or smaller as required. The premium beers kit was designed using the colours and historic references used by the brand. The kit produced included:

  • Exterior banners
  • Exterior POS
  • Table vinyl’s
  • Decorative tabletop cans
  • Above bar display
  • Back of bar display
  • Garden and terrace kit
  • Exterior wall murals
  • Planters

Our production team site visited each pub, liaised with the management, and taking into account individual site requirements and space, bespoke fitted the kits into 27 selected venues.

25 venues

fitted out with premium beers

2 gardens

installations in high performing pubs

Purity - Greene King On Trade

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