Working with a global property to drive fan engagement
HBO - Game of Thrones
Game of Thrones (GOT) is the leading American fantasy drama series filmed in a Belfast studio and other locations around Europe and United States. It premiered on HBO in the United States on April 17, 2011. The series completed airing its fifth season on June 14, 2015, and has been renewed for a sixth season.
Every year GOT takes its show to the road to connect with its millions of fans. It exhibits props and clothing from previous series and have on display some of its unseen materials from the upcoming series. It also gives its fans a chance to experience the scenes of the show using virtual reality.
Working closely with a US based production agency, PBJS, GOT tour was designed to offer its fans a once in a lifetime opportunity to immerse in the augmented reality of the show and take pictures to savour the moments forever.
Purity provided the highly enthusiasts fan base staffing solution for the event which ran for 6 days and entertained over 16,000 diehard fans from around the globe. This was a record attendance and smashed all expectations.
During the exhibition, stars from the show made appearances to give interviews and meet the fans, signed autographs and took pictures.
The tour had a tremendous traction online with social handles like Instagram, Facebook and Twitter tweeted every move.